Answer engine optimization (AEO) ensures your website structure, content, and schema markup are optimized for Google AI Overviews, ChatGPT, Perplexity, and Copilot. The goal: when AI recommends a solution, it cites you.
Answer engine optimization (AEO) is the practice of optimizing your website and content so that AI-powered search tools — Google AI Overviews, ChatGPT, Perplexity, Microsoft Copilot — cite, mention, or recommend your brand when users ask relevant questions.
Unlike traditional SEO which targets blue link rankings, AEO targets the structured answers AI models generate. This requires a different approach to content structure, schema markup, entity optimization, and authority building.
Think of it this way: SEO helps you rank on Google. AEO helps you get recommended by AI. Both matter — and the companies that master both will dominate their categories.
We start with a comprehensive audit of your site's current AI visibility. Then we optimize across four key areas:
We restructure your existing content to include direct answers, clear definitions, and citation-worthy passages that AI models can extract. Every key page gets an optimized "answer block" — a concise 40-60 word summary that directly answers the primary question.
We implement FAQPage, HowTo, Article, and BreadcrumbList schema across your site. This structured data helps AI models understand your content's context, extract answers accurately, and cite your pages with proper attribution.
AI models use entity recognition to identify brands, products, and concepts. We optimize your brand entity across your site, build topical authority through strategic internal linking, and ensure consistent entity signals across all your content.
We ensure your content is accessible to AI crawlers (ChatGPT-User, PerplexityBot, Google-Extended) and optimize your robots.txt, llms.txt, and sitemap to help AI models discover and index your content effectively.
B2B buyers use AI tools at every stage of the research process. They ask ChatGPT to compare vendors, use Perplexity to research solutions, and rely on Google AI Overviews for quick answers. If your brand isn't cited in these responses, you're losing deals to competitors who are.
AEO gives you a competitive edge in the new search landscape. While your competitors are still fighting for blue link rankings, you'll be the brand AI recommends.
Get Your Free AEO Audit
We'll analyze your site's current answer engine optimization and send you a report with specific recommendations. Start free trial →