Stop guessing what content to create. We analyse your top 5 competitors' entire content footprint — every keyword they rank for, every topic cluster they own, every content gap they've left open for you to capture.
Most content strategies are built on intuition — "our customers ask about X, so let's write about X." That approach leaves your most valuable content opportunities undiscovered. A systematic content gap analysis replaces intuition with data, showing you exactly where your competitors are winning and how to take that ground back.
We start by identifying your top 5 organic competitors using a combination of SEMrush, Ahrefs, and manual SERP analysis. For each competitor, we extract their full keyword portfolio — every term they rank for in the top 50 positions — and categorise these keywords by search intent, topic cluster, and content format.
Next, we map your current content footprint against theirs. This reveals three categories of opportunity: keywords your competitors rank for that you don't (direct gaps), topics neither you nor your competitors cover well (market whitespace), and keywords where you rank but could improve position with better content (optimisation targets).
The final deliverable is a prioritised content roadmap sorted by opportunity score — a combination of search volume, ranking difficulty, and competitive saturation. Each article idea includes the target keyword, suggested angle, content format recommendation, and estimated ROI timeline. You won't need to guess what to write next for at least six months.
SaaS companies entering competitive markets, agencies looking for a content strategy foundation, and founders who want to know exactly what to write next. If you're investing in SEO content, starting with a gap analysis ensures every article has a purpose and a path to rank.
Pricing
Content gap analysis reports from $849 / ₹29,999. Includes full keyword audit, competitor mapping, and content roadmap. See full pricing →